For this spec project, we crafted a refined brand identity for Arden House, a luxury residential concept defined by clarity, balance, and architectural elegance.

The identity centers on a minimalist logo, warm neutral tones, and elevated typography to convey sophistication without excess.

Every element was designed to reflect the lived experience of the space itself calm, intentional, and thoughtfully composed positioning Arden House as a modern urban sanctuary.

the logo evokes architecture, balance, and quiet luxury

The focus was on translating architectural form and understated luxury into a clean, modern identity that feels both elevated and inviting.